Past EventMarketing Lessons in Today’s Connected Biotech World

The biotechnology and biomedical world is incredibly connected and fast-paced. Brand awareness, customer communication, and strategical marketing may be areas entrepreneurs lack knowledge of which can be detrimental to delivering on a successful business development plan.

New Mexico has many marketing experts and NMBio’s March Event attendees have the opportunity to learn from the very best. Carol Biondi, Amanda Powers, and Eric Renz-Whitmore will share their marketing experiences on March 28 at The BioScience Center.

As biotech and biomedical companies evolve, brand awareness, effective product communication, and public relations are incredibly important. Carol Biondi, with Biondi Consulting, had led marketing efforts for some of New Mexico’s biggest clients, such as Rio Grande Credit Union, The Branch Law Firm, and The New Mexico Rail Runner. With over 20 years of experience, Carol is well-versed in understanding what companies need to create brand awareness and provide effective product communication.

As owner of Kinship Consulting, Amanda Powers has over 15-years of marketing experience in a variety of industries including retail, wholesale, logistics, finance, education, and real estate. With a B.S. in Business Management from Sonoma State and a Project Manager Master Certificate from the University of New Mexico, Amanda does more than provide expert marketing advice, she advises clients on rapid dynamic planning and strategy execution.

Organizations like the NM Technology Council, NM Post Alliance, and the City of Albuquerque have all benefited from Eric Renz-Whitmore’s leadership and experience. Eric will share his success in leveraging social media to assure communication is focused on creating regular interactions with customers. Eric has a B.A. in International Relations from American University and has over 10 years of experience in marketing.

Seating is limited to 35 attendees. Register today to learn more about marketing, its integral role with customer relations, and ask questions that may help you further identify your marketing strategy in a well-connected world. Registration and networking begins at 11:30 with a buffet lunch. The program starts at noon with all three speakers presenting their insights.

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